How to Navigate Twitter for Your Business

Twitter is of course more than just a news feed. It is a service that allows friends, family and colleagues to communicate and stay connected through the rapid and frequent exchange of messages. People post Tweets, which can contain photos, videos, links, and up to 280 characters of text. These messages are posted to your public profile, sent to your followers, and can be searched on Twitter. The platform is public and therefore any Tweets and chats can be viewed by anyone, unless you have changed your privacy settings. Twitter is a great real-time platform to quickly deliver news, engage in customer service, or contribute to other relevant conversations on topics relevant to your business. Twitter is especially good at engaging B2B buyers and B2C consumers with thought-provoking content and helpful tips or ideas on topics that interest them. As a marketer, you need to be part of trending conversations.

Brands can do more than just get their maximum number of followers. It's about community management, building relationships with your subscribers. Some brands may have a few followers, but if they are very dedicated and engaged, it means more than if you have millions of followers and they don't care what you do or what you do. What you do not join your brand. In fact, users come to the platform to discover new things, interact with things that interest them, and then tweet and share content. People on Twitter are interested in a variety of news and politics, pop culture, sports, and live commentary on events. Anything under the sun. People from all walks of life are on the platform, and not everyone uses Twitter for the same reasons. In fact, the best tweets that get the most engagement include photos, videos, gifs, and more. So if you really want people to talk and interact with your tweet, think beyond text and make sure you include images and video.

While everyone experiences Twitter differently, here are a few key areas of interest that people are searching for on Twitter. There are only a handful of interest categories that make up the main conversations on Twitter, but you can really find one for anything that interests you. With so many people and interests, brands can use these conversations to understand and share content with their target audience. Plus, Twitter was born in the live space, with people tweeting and reading Tweets as they go, as they see it, as they think. The platform is the pulse of the world, evolving over time with new posts of 280 characters per second that tell more about what's going on around us. Because of this direct aspect, Twitter is mainly used on mobile devices, where people can share and read instantly.

First, you can use this platform to find out what's going on around you. Brands need to keep abreast of global news, trends and customer preferences. So Twitter is the perfect place to watch these as they evolve and note how your brand fits into this changing landscape. For example, if you are a retail brand and are looking for inspiration or ideas about what your customers like, Twitter is a great place to find out what people are interested in, from celebrities voices and colors to the services, so you can target your tweets accordingly. You can use Twitter to manage your brand reputation. Twitter is a place where people share their feelings. So this is a great place to monitor the feeling around your brand and deal with any negative feedback before it gets out of hand and turns into a social media crisis. People love to talk, and on Twitter you can find out how they talk about your brand. You can organize tweets around your brand to gauge the sentiment and global reputation you have, and use it to guide your next marketing choices.

Since Twitter is Live-based and tweets happen instantly, the platform provides a great way to engage with customers who need immediate answers. It also helps you deal with those negative reviews and demonstrates your ability to handle customers with care, thus increasing your brand affinity. People are moving and discovering your brand every day. As a result, they will use Twitter as a means to get instant customer service. Therefore, it is important to check these tweets and comments regularly, so that they can be processed in real time. All the big brands are on Twitter for the reasons mentioned above. This makes it a great place to keep an eye on what competitors are doing and study how they speak and what they are focusing on. This will help you better differentiate yourself - or raise the bar - from your competition.

What is Loyalty Content?

You may not consider customer retention a primary goal of your content marketing strategy. After all, you can't keep your customers if you haven't already, and no business can hit its future revenue target with nothing more than last year's revenue. And it seems the top performing content marketing organizations all agree: According to CMI: Insights for 2022 B2B content marketing standards, budgets, and trends, 78% of the top content marketers use B2B content marketing trends. use content to retain their existing customers, with 64% focusing on nurturing leads and subscribers, and 57% on generating sales/revenue.

Financial Incentives: For starters, there are income prospects. It can cost up to five times more marketing to acquire a new customer than it does to maintain an existing one. Additionally, according to Harvard Business School, increasing customer retention in just 5 minutes leads to a 25-95% increase in profits. Upgrading and Reselling Opportunities: If your customers are happy with what you have to offer the first time around, reaching them with add-ons can increase their success, open upgrades It will be easier for them to expand their capabilities or to add incentives to meet their other needs. Confidence you can trade: Brand trust is a hard-earned commodity these days; but once customers trust you, they may be willing to influence the decisions of other potential buyers. On the other hand, if you don't build their trust, you risk jeopardizing your retention rates - especially for younger audiences: According to a recent consumer survey From TCN (gated), 65% of 18-24 year olds and 61% of 25 to 40 year olds are likely to abandon a brand after a bad customer experience.

Valuable Information: If you win your client's trust, he'll give you the key to unlocking his heart - and the hearts of others like him. And in many cases, these keys are in the form of personal data. If you rely on anonymized information, behavioral analytics, and aggregated customer profiles to inform your content initiatives, you're missing out on an important part of the picture: audience membership. who you are as an individual. Your satisfied customers, on the other hand, are not synthetic similarities - they are real, living people with personal opinions, innovative ideas and use cases that can help you. Gain insight into what your potential customers really want to see. Their unique perspective can help inform and enhance your efforts to attract others like them.

It's become all too common for brands to approach customer loyalty and retention simply by giving reward points to anyone who identifies as a customer or by downloading an app on their phone. And when garnering exclusive offers and huge discounts fails, brands often use scare tactics to fuel their fear of change, failure, and risky decision-making. However, today's consumers - especially digital natives and other mobile social media buyers - may be more concerned about the fear of missing out on a hot trend than the fear of spoiling a good thing. . And with online reviews, social logins, and price comparison tools available to influence every purchase decision, marketers are faced with an uncomfortable new reality. : Even our most loyal customers can abandon us, their best friend, whenever something new and more appealing comes along. in their social news feed or search on Amazon.

How to Grow a Successful YouTube Channel

There is no denying that video marketing has gained momentum in recent years and has become more popular and accessible to brands. While popular sites like TikTok, Facebook and Instagram and your website are great places to invest, starting a YouTube channel may be the best place to promote your brand as people spend a billion hours every day watching videos on this platform.

Building your video around a single topic or keyword is the best way to drive traffic and increase your YouTube audience. Marketers unfamiliar with SEO may miss this step to rank videos, but it's crucial to include this step if you want your videos to get the maximum viewership. Use a keyword tool like KeywordTool.io, which is specific to YouTube, to find the most searched keywords in the niche you want to target. It is important to choose your keyword before creating your video content as it will help you build the best information on that particular topic. It also helps you remember to include your keyword naturally in all content so that YouTube picks it up when captions are added. After you pick a keyword, you can check out the videos currently ranked for that topic to make sure you're on the right track in terms of intent and always optimizing your title and descriptions. This is how you generate more search traffic with SEO on YouTube.

Of course, the best way to grow your YouTube channel is to create and deliver great content. But that content doesn't always have to be rebuilt from scratch. Some of your best videos can be made with engaging, valuable, useful and actionable content you already have. Many people turn to YouTube for answers and how-to videos, especially during the COVID19 pandemic, where people watched 4 billion hours of 'how-to' videos in just one year. Content that solves your audience's problems is therefore a great way to generate traffic. Run a content check to find the best performing blogs, tutorials, and other stuff you currently own, and think about how you can reuse them to create relevant and engaging videos. Keep in mind that the most successful YouTube videos are usually between one and five minutes long, so don't feel like you have to make a movie or write a novel. Keep it short and sweet.

It is important not to overlook that YouTube is a social media channel and therefore requires social interaction. If you're just posting videos without encouraging comments and discussions, you're missing out. YouTube rewards channels with high engagement, including total time spent on the channel, watch time, likes and dislikes, and most importantly, comments. So try to respond to every comment you receive (if possible!) and encourage users to respond to the audio/visual prompts. You can also take the time to visit other channels and get involved, it could be a brand similar to yours or just a brand you admire. Also, don't always wait for the public to take the initiative. Post questions or comments that can increase engagement by asking relevant content questions or even just asking what content they like or want to see more of on your channel. And don't forget to thank people for sharing on YouTube and other channels.