How to Navigate Twitter for Your Business

Twitter is of course more than just a news feed. It is a service that allows friends, family and colleagues to communicate and stay connected through the rapid and frequent exchange of messages. People post Tweets, which can contain photos, videos, links, and up to 280 characters of text. These messages are posted to your public profile, sent to your followers, and can be searched on Twitter. The platform is public and therefore any Tweets and chats can be viewed by anyone, unless you have changed your privacy settings. Twitter is a great real-time platform to quickly deliver news, engage in customer service, or contribute to other relevant conversations on topics relevant to your business. Twitter is especially good at engaging B2B buyers and B2C consumers with thought-provoking content and helpful tips or ideas on topics that interest them. As a marketer, you need to be part of trending conversations.

Brands can do more than just get their maximum number of followers. It's about community management, building relationships with your subscribers. Some brands may have a few followers, but if they are very dedicated and engaged, it means more than if you have millions of followers and they don't care what you do or what you do. What you do not join your brand. In fact, users come to the platform to discover new things, interact with things that interest them, and then tweet and share content. People on Twitter are interested in a variety of news and politics, pop culture, sports, and live commentary on events. Anything under the sun. People from all walks of life are on the platform, and not everyone uses Twitter for the same reasons. In fact, the best tweets that get the most engagement include photos, videos, gifs, and more. So if you really want people to talk and interact with your tweet, think beyond text and make sure you include images and video.

While everyone experiences Twitter differently, here are a few key areas of interest that people are searching for on Twitter. There are only a handful of interest categories that make up the main conversations on Twitter, but you can really find one for anything that interests you. With so many people and interests, brands can use these conversations to understand and share content with their target audience. Plus, Twitter was born in the live space, with people tweeting and reading Tweets as they go, as they see it, as they think. The platform is the pulse of the world, evolving over time with new posts of 280 characters per second that tell more about what's going on around us. Because of this direct aspect, Twitter is mainly used on mobile devices, where people can share and read instantly.

First, you can use this platform to find out what's going on around you. Brands need to keep abreast of global news, trends and customer preferences. So Twitter is the perfect place to watch these as they evolve and note how your brand fits into this changing landscape. For example, if you are a retail brand and are looking for inspiration or ideas about what your customers like, Twitter is a great place to find out what people are interested in, from celebrities voices and colors to the services, so you can target your tweets accordingly. You can use Twitter to manage your brand reputation. Twitter is a place where people share their feelings. So this is a great place to monitor the feeling around your brand and deal with any negative feedback before it gets out of hand and turns into a social media crisis. People love to talk, and on Twitter you can find out how they talk about your brand. You can organize tweets around your brand to gauge the sentiment and global reputation you have, and use it to guide your next marketing choices.

Since Twitter is Live-based and tweets happen instantly, the platform provides a great way to engage with customers who need immediate answers. It also helps you deal with those negative reviews and demonstrates your ability to handle customers with care, thus increasing your brand affinity. People are moving and discovering your brand every day. As a result, they will use Twitter as a means to get instant customer service. Therefore, it is important to check these tweets and comments regularly, so that they can be processed in real time. All the big brands are on Twitter for the reasons mentioned above. This makes it a great place to keep an eye on what competitors are doing and study how they speak and what they are focusing on. This will help you better differentiate yourself - or raise the bar - from your competition.