What is Loyalty Content?

You may not consider customer retention a primary goal of your content marketing strategy. After all, you can't keep your customers if you haven't already, and no business can hit its future revenue target with nothing more than last year's revenue. And it seems the top performing content marketing organizations all agree: According to CMI: Insights for 2022 B2B content marketing standards, budgets, and trends, 78% of the top content marketers use B2B content marketing trends. use content to retain their existing customers, with 64% focusing on nurturing leads and subscribers, and 57% on generating sales/revenue.

Financial Incentives: For starters, there are income prospects. It can cost up to five times more marketing to acquire a new customer than it does to maintain an existing one. Additionally, according to Harvard Business School, increasing customer retention in just 5 minutes leads to a 25-95% increase in profits. Upgrading and Reselling Opportunities: If your customers are happy with what you have to offer the first time around, reaching them with add-ons can increase their success, open upgrades It will be easier for them to expand their capabilities or to add incentives to meet their other needs. Confidence you can trade: Brand trust is a hard-earned commodity these days; but once customers trust you, they may be willing to influence the decisions of other potential buyers. On the other hand, if you don't build their trust, you risk jeopardizing your retention rates - especially for younger audiences: According to a recent consumer survey From TCN (gated), 65% of 18-24 year olds and 61% of 25 to 40 year olds are likely to abandon a brand after a bad customer experience.

Valuable Information: If you win your client's trust, he'll give you the key to unlocking his heart - and the hearts of others like him. And in many cases, these keys are in the form of personal data. If you rely on anonymized information, behavioral analytics, and aggregated customer profiles to inform your content initiatives, you're missing out on an important part of the picture: audience membership. who you are as an individual. Your satisfied customers, on the other hand, are not synthetic similarities - they are real, living people with personal opinions, innovative ideas and use cases that can help you. Gain insight into what your potential customers really want to see. Their unique perspective can help inform and enhance your efforts to attract others like them.

It's become all too common for brands to approach customer loyalty and retention simply by giving reward points to anyone who identifies as a customer or by downloading an app on their phone. And when garnering exclusive offers and huge discounts fails, brands often use scare tactics to fuel their fear of change, failure, and risky decision-making. However, today's consumers - especially digital natives and other mobile social media buyers - may be more concerned about the fear of missing out on a hot trend than the fear of spoiling a good thing. . And with online reviews, social logins, and price comparison tools available to influence every purchase decision, marketers are faced with an uncomfortable new reality. : Even our most loyal customers can abandon us, their best friend, whenever something new and more appealing comes along. in their social news feed or search on Amazon.