Reputation
Management
REPUTATION EXPERIENCE MANAGEMENT
Reputation Management Refers
Reputation is a social construct based on the opinion other people hold about a person or thing. Before the internet was developed, consumers wanting to learn about a company had few options. They had access to resources such as the Yellow Pages, but mostly relied on word-of-mouth
Online reputation management
Reputation management (sometimes referred to as rep management or ORM) is the practice of attempting to shape public perception of a person or organization by influencing information about that entity, primarily online.[12] What necessitates this shaping of perceptions being the role of consumers in any organization and the cognizance of how much if ignored these perceptions may harm a company's performance at any time of the year, a risk no entrepreneur or company executive can afford.
Specifically, reputation management involves the monitoring of the reputation of an individual or a brand on the internet, primarily focusing on the various social media platforms such as Facebook, Instagram, Youtube, etc. addressing content which is potentially damaging to it, and using customer
Internet Marketing
Management
A fast-growing discipline and corporate necessity, reputation management is widely acknowledged as a valuable intangible asset which can be one of the most important sources of competitive edge in a fiercely competitive market,[20] and with firms constantly under increased scrutiny from the business community, regulators, and corporate governance watchdogs good reputation management practices continue to help firms cope with this scrutiny.
Other benefits of sound reputation management practices is how much they reinforce and aid a corporation's branding objectives which on their own along the way play a paramount role in helping a company meet its marketing and business communication objectives, a key driver towards how much any company can go towards increasing profits.
