Which social media channel is best for your target audience?

Social media has its own set of features, functions, and, most importantly, audiences. The secret to effective social media marketing is to understand the variations between each channel and how to better reach your target audience.

Facebook

Mark Zuckerberg founded the social networking site in 2004, when the majority of its users were still in college, and they've continued to expand with it ever since — more than 65 percent of Facebook users are over 35, with an average age of 40. According to Facebook, the site has 2.7 billion monthly users worldwide. Facebook can advertise to millions of people using social media outreach, as well as announce product releases, post viral promotions, and promote videos and images. The true beauty of Facebook is its ad network, which is highly targeted. If you know who your ideal customer is, you can target them on Facebook regardless of the size of your business.

Instagram

Instagram, which is owned by Facebook, is a visually-driven app that caters to a younger audience. Many small businesses' Instagram accounts are their first digital footprint, appearing well before their websites! Businesses may use the Instagram Shopping feature to tag items on images to show followers the price and then go directly to the website to buy them. Instagram's most difficult aspect is its primary focus: visual content. We come across a lot of brands that don't have Instagram-ready products or services – items that are difficult to portray in a picture. It helps to have an open mind and a good eye for design in situations like these. It's best to rely on a channel that will fit with your content if you don't have those skills.

Twitter

Though Twitter does not seem to be the most obvious tool for advertisement, it should not be overlooked. With 22 percent of the American public using the website, it is one of the most popular news outlets on the internet. At this point, anyone running for political office or attempting to influence conventional media must have a Twitter account. However, Twitter has been used by organizations outside of government. Nonprofits, NGOs, and other groups with an interest in timely news use social media in the same way as politicians do. Media companies use it as a digital news ticker as well, uploading reports and making reporters live tweet from breaking news events.

Tik Tok

TikTok is a relatively new social media platform that allows users to create short videos with various editing options. Videos like the "Ocean Spray man" prove that simply developing a persona that reaches your demographic is marketing in and of itself, as we discussed at the start of this article. All doesn't have to be so serious.

Social networking ads should be an essential part of every company's marketing mix in today's world. Whether it's Facebook, Instagram, Twitter, Pinterest, TikTok, or another social networking site, the various social media platforms provide unique ways to catch the attention of your target audience. Depending on the budget, this will result in hundreds of millions of views that can be turned into sales.

We highly recommend starting with a marketing agency like us in order to understand digital marketing better and get a head start on your business! Call today for more information on how to get your business running at (949) 220-1976 or visit us at https://www.linctrac.com/!