3 Easy Ways to Improve SEO Efforts

As a major showcase for your company's products and services, your website will continue to be an important part of your digital marketing plan as a financial adviser. However, presenting rich content in an aesthetically pleasing package is not enough. Prospects need to be able to easily find your website by doing an internet search. To do this, your website must have search engine optimization or SEO built in. please think about it. What do they do first if they want to learn more when someone is introduced to your practice? Even if you didn't focus on incorporating keyword-rich content into your search capabilities when creating your website, SEO efforts are more important than ever as competition intensifies in today's market. increase. But don't worry if you find your website lagging behind in the organic rankings category. Here are three easy ways to improve your SEO efforts without redesigning your company's website.

As your financial practices evolve, by regularly updating your website's content, your online presence will match the most relevant business information. It also offers a new way to update your website's keywords, which is one of the most powerful SEO tactics. The effect is beyond SEO. Updating the content of your website will help you find new ways to reuse your existing content (advanced tip: Did you know that you can convert a blog post into a video script?). When evaluating content, you should also remove duplicate content when adding photos, videos, and infographics to improve the overall user experience. Including unique title tags and meta descriptions on each page of your website is an effective SEO best practice. To understand why, consider what happens when a prospect searches for a unique term such as "paid investment advice in Fort Mill, South Carolina." Search engines search for these keywords and display the title tag of the website page found in blue, along with a description of the relevant information that corresponds to the search. This is where you want to emphasize the unique value you offer, while including additional keywords that your potential customers are likely to use. Update this section to notify search engines that your content is up-to-date and organized and relevant.

If you want to improve your SEO efforts and monitor your visitor behavior, Google Analytics is a powerful tool that can have a significant impact on your marketing efforts. As part of Google's marketing platform, Google Analytics is a web-based analytics service that provides basic analytics tools for SEO and digital marketing purposes. This service is free to use by anyone with an active Google account. Google Analytics provides users with insights into website performance and identifies key data points such as bounce rates, page views, visitor segmentation to pages, and search engine optimization options.