What to know about social media marketing in 2021

The social media marketing strategy of most companies can be summarized in one sentence: Continue to post boring updates and promotions on every channel to followers. If you do, stop now. Stop now! This is not a strategy to market social media; it is just a way to waste time and alienate your followers. So what are you supposed to do? Here’s some tips!

Concentrate on a social network! It takes time and effort to build a follow-up. It's not going to work out if you spread too thinly. Therefore, it is better to concentrate at least initially on only one social network. But what do you have to select? It's not necessarily the one with the most users, contrary to popular beliefs. It is about the network where your target audience is hanging and whether you can serve your purpose. If you have your finger on the pulse in your industry, it should not be too difficult for the first part. Most SEO professionals, for example, are hanging on Twitter or Facebook. There are at least a few on Snapchat or Instagram. So, we'd like to concentrate on building a Twitter or Facebook follow-up. However, Pinterest would probably be a better option if you're a food blogger. What about the second part of the equation, though?

Irrespective of the platform which you choose, you must make an effort to understand why and how you can serve your audience. For instance, people tend to go to YouTube to enjoy or to learn. On the other hand, Facebook is distinct. People don't want the newsfeed to contain 30 minutes of tutorials or promotions. You want interesting, funny or shocking content to share with friends. You need to tell a story, build a short video, or do something else to stand out in an endless sea of promotions and vanity shots. To get people's attention here it's more about fast, efficient, and not overwhelming communication on Twitter. YouTube is the third largest search engine in the world, and is another place to look for solutions to problems. To find relevant subjects people are looking for on YouTube, use Ahrefs Keyword Explorer, switch the search engine to YouTube and seek a broad keyword for your business. Back to business: for example, the latter is especially good as an iPhone case seller, as viewers may want to take more care of their phone once they have it fixed — in which case they would like to buy a case. Make your videos truthfully helpful and valuable to achieve best results with this strategy, reduce the fluff to a minimum and prevent overly promotional results. Have any more questions about how to start business branding? Call us today at (949) 220-1976 or click here for more information!