What does B2B Marketing look like in 2021?

Digital Marketing

Virtual activities, videos, and digital media platforms were used to communicate with consumers when in-person events were no longer an option. Emails, blogs, webinars, and other forms of online content have become more important than ever.

During the pandemic, 85 percent of marketers surveyed observed an openness among customers to new digital offerings, according to The CMO Survey from June 2020, and 84 percent observed an openness among customers to new digital offerings during the pandemic.

Content Marketing

Content marketing is becoming more important as the digital revolution accelerates, as consumers and prospects consume more and more digital content. What kind of content is resonating with people?

According to Statista, 27.2 percent of global audiences viewed more than 10 hours of online videos on a weekly basis in August 2020. Short, insightful videos can make a strong and simple argument. Infographics, quizzes, polls, and other interactive content can help your brand stand out, and using virtual reality (VR) or augmented reality to immerse your audience in your brand can be particularly effective.

Marketing Automation

COVID-19 compelled many marketers to focus on delivering useful knowledge and solutions to consumers rather than merely creating leads. Their outreach activities and how they handled the customer experience were guided by empathy (CX).

Marketers have concentrated on maintaining existing clients rather than pursuing new ones. The importance of retention marketing in retaining existing customers cannot be overstated.

Conclusion

Most B2B marketers were pivoting and adapting their tactics in 2020. When required, agility helps them to move and tweak their approach. B2B marketers, on the other hand, should still be looking at their metrics to see if they can improve, as well as what is working and what can be eliminated. A/B and multivariate testing will help us see what content consumers react to and what content they don't, as well as what content they don't respond to. A B2B marketer should always aim to strengthen and improve their consumer connections. They should use the data they have to get to know their audience and still ask what they can do to help.

If you need assistance with your digital marketing endeavors, Linctrac is here to assist. We are skilled in B2B marketing, as well as B2C.