How useful is SEO?

A great SEO plan is made up of many moving pieces. It can be daunting for small business owners to keep up with the ever-changing aspects that go into optimizing your content for search engines. After all, Google itself uses hundreds of metrics to rate pages for search results, and those metrics (and how they're weighted and used) are closely guarded secrets. Search engines like Google and Bing are so pervasive in our lives that it's possible to forget that they're also only companies. They try to support their consumers just as much as you want to help your clients. A person browsing a search engine expects to send a question and get a helpful answer in the shortest period of time possible. As a consequence, search engines have a vested interest in displaying the latest content on the first list of search results.

They do that by examining hundreds of metrics. Any of these are common knowledge, but for the most part, Google does not release information about their metrics, so even the most knowledgeable SEO specialist cannot be certain of how Google ranks pages. Dwell time (how long a person spends on a given page), click-through rate (how many users click on the blue link on the SERP), and number of visitors are all considerations. Instead of going insane attempting to concentrate on each of these particular criteria involved in rating, making excellent content would inherently check certain boxes. People would want to click on your connection in SERPs if your content is useful. They'll spend some time on your website, poring through the wealth of facts. So you want to make helpful content but don't know where to begin or what it should look like. It is better to begin by conducting keyword study. Knowing the keywords that your target audience is using to search for your products or services, or for general knowledge about your industry, will help you focus on content issues that will answer their most pressing questions and concerns.

Assume you own a lawn maintenance company and discover that many people are looking for green or pesticide-free solutions to keeping a beautiful lawn and garden. This allows you to showcase your eco-friendly products on your homepage, create product pages for your green lawn care services, and write a blog post about why green lawn care is critical. So, knowing what the audience needs to hear is the first step toward producing meaningful material. Next, you should experiment with how you share your story. When it comes to material, think beyond the printed word. Consumers today want image-rich blog posts, animations, infographics, and podcasts. Content is only helpful if it is presented in an easy-to-digest manner for the audience. That means it's time to consider the options.

Have any more questions about how to start business branding? Call us today at (949) 220-1976 or click here for more information!