How to Choose the Right Social Media Platform For Your Business

Social media is a very effective marketing strategy but not all social media platforms are the same. Each platform has particular users and different ways of how they interact with posts.

Businesses should be aware of these things when choosing to invest in social media marketing because it can affect how well their business will do on social media and the audience they will build.

1. Let Your Business Direct You To The Right Platform

First, what is the nature of your business? This is an important question to ask yourself because If your business is operating as a B2B (business-to-business) company, you will want to stick to more professional platforms where you can easily reach more business to work with. LinkedIn should be your first choice when choosing a social media platform as there is a lot of business on there. It also helps you get connections with professionals while still allowing you to connect to potential clients. If you are operating as a B2C (business-to-customer) business, you will reach more customers on platforms like Instagram and Facebook. Think about your businesses’ goals and that should direct you to your efforts.

2. Meet Your Target Audience Where They Spend Most Of Their Time

Once you find the best platform type for your business, you also need to consider where your target audience will spend most of their time. The way users interact on each platform is different and you have to understand the demographics of your target audience and what their behavior is like on each app. This will help you know where they’re most active and where you’ll most likely get interactions.

3. What Kind Of Content Will You Be Sharing?

This part can be a bit complicated. This is because you want to create content that will help you showcase your business and what you will provide but the platform you use will impact the kind of content you can post or share. Think about what the best platform to reach your targeted audience is first and then find a way to make your content to better suit their tastes. For example, if you audience loves watching videos and spend most of their time on YouTube you will want to start a channel and post there. If your audience is on Instagram, post pictures to showcase what you’re selling on there!

4. Have Your Platforms Support Each Other

Do you want to post on multiple social media platforms? This will help you target multiple audiences as well as help you to post different kinds of content to interest other people. If you’re interested in doing so, make sure all of your social media supports each other. For example, if you post your videos to YouTube you should also post to IGTV (Instagram TV).

5. Take a Peek At Your Competition

If you’re unsure how your marketing efforts will turn out and if they’re effective, take a look at your competitors to see what efforts they’re taking. Doing so will help you get a better idea of how effective different strategies are and what you can also do!

6. What Are Your Goals?

Don’t make your decision just by looking at different social media platforms. Choose which ones will help you business and help you achieve your goals. Even if it is a popular platform or it’s easy to use, always evaluate whether the platform will help you with your marketing goals.

7. Remember to be Consistent

When it comes to posting on social media, you need to be consistent. Users are constantly updating their feeds and you need to stand out. You will not see results by only posting once a month. Consistently will help your brand and your social media platforms!