How Can I Improve My Presence on Instagram?

Despite the fact that TikTok has just stolen some of its thunder, Instagram remains a significant target for marketers - and rightfully so. The network now has over a billion daily active users, with Instagram Stories alone seeing over 500 million. Despite the fact that younger generations appear to be more aligned with TikTok clips, Instagram's reach and engagement remain very high, and if you're trying to optimize your digital presence and reach, it's a medium you simply must incorporate in your strategic planning.

One of the best ways to interact and engage with your followers is by using hashtags! Many experts recommend that companies use up to 30 hashtags per post (Instagram's maximum) to optimize reach, however Instagram itself recommends that brands use three to five highly relevant tags for the greatest results. Which method you choose will depend on your personal approach and likely relate to your specific audience, but hashtags will continue to be a major finding tool on the site in either case.

Instagram Stories - As previously said, Instagram Stories has 500 million daily users, and its prominent placement at the top of the feed makes it ideal for increasing brand exposure and interaction. Creating successful Stories is a challenge in and of itself (here are some pointers), but it may be a wonderful method to increase your in-app visibility. Visually stunning - The main Instagram feed is still focused on outstanding, distinctive graphics - the type of photographs that will cause users to pause in mid-scrolling and check out your posts. There are a variety of ideas and advice available on how to achieve this, but the quality of your photos, at least in the mainstream, remains a critical concern.

Instagram Reels - Instagram's TikTok clone hasn't taken off yet, but as the company looks for methods to restrict TikTok's growth, you can bet it will continue to invest in Reels, making it a more relevant consideration for advertisers. Furthermore, anecdotal evidence suggests that making Reels might help you increase your overall Instagram profile, since Instagram appears to be emphasizing the feature.