Businesses Need to Get on Tik Tok and Here's Why

The verdict is in! In the year 2020, TikTok was the most downloaded app, but why? How did the app's total downloads rise from 315 million in the first four years to 850 million by the end of 2020? By 2014, the game had been removed from the app store, and individuals were selling their phones with the game installed for $300 to $5,000. In 2014, eBay snatched an auction with 74 bids totaling $99,000. So when word got out that TikTok was going to be removed from the app store in the same way... This time, we knew what to do.

Donald Trump stated in September 2020 that Americans would no longer be able to download TikTok and a few other Chinese-owned applications from the app store. After numerous extensions, the business was able to get enough American investors to prevent this from occurring. That didn't stop people from racing to the app stores in the hopes of avoiding another Flappy Bird disaster. In 2020, TikTok will have been downloaded by over 850 million people. TikTok has been downloaded on 2.6 billion smartphones around the world. TikTok jumped from fourth place in yearly app downloads in 2019 to first place in 2020, ahead of Facebook, Messenger, and WhatsApp. TikTok was downloaded 32 million times in September, after Trump's decision to remove it. Given that this was after the pandemic's height, we may assume that Trump's threats against the app were the catalyst for the increase in popularity. TikTok has been on the market for four years at this time, with 315 million downloads at the end of 2019. By the year 2020, this number will have almost tripled.

The event is a wonderful illustration of both scarcity and time-limited advertising tactics, despite the fact that 62 percent of TikTok users are between the ages of 10-29. Everyone downloaded the app because they feared it was going away and they only had a limited amount of time to do so. How can you use this in your own marketing? Even if you don't have the authority of a presidential executive order, you can still establish limited-time promotional deals. The product or service itself does not have to be unique, but how you display and sell it should be. If you sell a digital marketing service like social media marketing, for example, you might sell a bundle called "Instagram Stories for the Month," in which you outline and develop three stories every day for 30 days, but only offer it for the next three days. It's a ridiculous offer you might make to current and future clients to earn cash, demonstrate your talents, and urge them to act.