Budget-Friendly Business Branding

Developing your company requires you to build your brand. It's the cornerstone for giving your business a voice, reputation, value, and customer awareness. And, thanks to the abundance of resources, tools, and channels available today, establishing a brand may not be as difficult (or expensive) as some may believe.

You've already heard that understanding your target audience is important for crafting effective marketing messages. Isn't it a fantastic way to get to know them? Create a buyer identity, which is a fictionalized image of your ideal customer's beliefs and characteristics. How you communicate your product or service is determined by the desires, goals, and actions of your potential customers. Your brand will begin to take shape once you've established your customer personas. Create a brand identity — what makes your brand unique — as well as a voice for your brand, which is the sound you use in any copy or public contact.

Building your personas is similar to developing your brand voice and identity. Instead of responding to questions about your target audience, you're responding to questions about your brand: What are your company's values, what do they embody, and how do you want people to talk about you? If being open to customers is one of your values, share contact details on social media accounts and respond to service questions posted in comment sections. The copy of that content reflects the development of your speech. Are you going to talk to customers in a conversational tone? Is it better to reach out to the audience from a professional standpoint?

Now that you know what your target audience is interested in, find out where they spend the most time on social media. We've discussed how effective it is to meet people where they are already present, which includes their online activities. If you discover that the bulk of your audience prefers one social network over another, you'll know where to focus your efforts. Other websites, however, should not be overlooked. You'll be able to diversify how you reach viewers if you establish a presence on several social media channels. Diversifying the lead generation approaches and platforms allows you to communicate with as many potential customers as possible. Maintaining a presence is just as critical as creating one — have you ever gone to a company's Facebook page and discovered that nothing has been updated in three months? It's likely that it had a negative effect on your thinking.

Have any more questions about how to start business branding? Call us today at (949) 220-1976 or click here for more information!

Which social media channel is best for your target audience?

Social media has its own set of features, functions, and, most importantly, audiences. The secret to effective social media marketing is to understand the variations between each channel and how to better reach your target audience.

Facebook

Mark Zuckerberg founded the social networking site in 2004, when the majority of its users were still in college, and they've continued to expand with it ever since — more than 65 percent of Facebook users are over 35, with an average age of 40. According to Facebook, the site has 2.7 billion monthly users worldwide. Facebook can advertise to millions of people using social media outreach, as well as announce product releases, post viral promotions, and promote videos and images. The true beauty of Facebook is its ad network, which is highly targeted. If you know who your ideal customer is, you can target them on Facebook regardless of the size of your business.

Instagram

Instagram, which is owned by Facebook, is a visually-driven app that caters to a younger audience. Many small businesses' Instagram accounts are their first digital footprint, appearing well before their websites! Businesses may use the Instagram Shopping feature to tag items on images to show followers the price and then go directly to the website to buy them. Instagram's most difficult aspect is its primary focus: visual content. We come across a lot of brands that don't have Instagram-ready products or services – items that are difficult to portray in a picture. It helps to have an open mind and a good eye for design in situations like these. It's best to rely on a channel that will fit with your content if you don't have those skills.

Twitter

Though Twitter does not seem to be the most obvious tool for advertisement, it should not be overlooked. With 22 percent of the American public using the website, it is one of the most popular news outlets on the internet. At this point, anyone running for political office or attempting to influence conventional media must have a Twitter account. However, Twitter has been used by organizations outside of government. Nonprofits, NGOs, and other groups with an interest in timely news use social media in the same way as politicians do. Media companies use it as a digital news ticker as well, uploading reports and making reporters live tweet from breaking news events.

Tik Tok

TikTok is a relatively new social media platform that allows users to create short videos with various editing options. Videos like the "Ocean Spray man" prove that simply developing a persona that reaches your demographic is marketing in and of itself, as we discussed at the start of this article. All doesn't have to be so serious.

Social networking ads should be an essential part of every company's marketing mix in today's world. Whether it's Facebook, Instagram, Twitter, Pinterest, TikTok, or another social networking site, the various social media platforms provide unique ways to catch the attention of your target audience. Depending on the budget, this will result in hundreds of millions of views that can be turned into sales.

We highly recommend starting with a marketing agency like us in order to understand digital marketing better and get a head start on your business! Call today for more information on how to get your business running at (949) 220-1976 or visit us at https://www.linctrac.com/!

How to Set Relevant Content Marketing Objectives for Business Leaders

Have you ever heard a salesperson or a business executive dismiss content marketing as "arts and crafts" or question its relevance in the marketplace? You aren't the first one to think about this.

How can content marketing and business objectives be more closely aligned?

If we aren't setting (and achieving) targets that matter to business leaders, we may have ourselves to blame. Instead of thinking of brand recognition as THE target, consider it as a step toward achieving a business goal. What is the aim of content marketing in terms of business? To elicit profitable conduct. There's a bang. The objective has been identified. My work here is over. Choose targets that support all of those three items, and you should have no trouble explaining how content marketing helped the company achieve its objectives.

The foundation of content marketing is building a subscribing audience. Subscribers grant you permission to contact them on a regular basis. That gives you permission to market to them subtly while providing them with value that isn't related to your company's products or services. In reality, according to CMI Chief Strategy Advisor Robert Rose, the audience is the business asset provided by content marketing, not the content. Measure improvement by the number of subscribers to an owned channel (email newsletters, blog updates, magazines, podcasts, and so on) or the subscriber conversion rate relative to the general audience conversion rate.

By signing up for a trial, registering for an exhibition, or requesting access to a resource center, great content will inspire customers to become prospects. (In some companies, a lead is referred to as a contact.) Leads, unlike subscribers, have more information than just an email address. They exchange more personal information because the material is valuable to them.

Though many people think of content marketing as a top-of-funnel tactic, it can also be used to strengthen a customer's decision after they've made a purchase. How-to and activation material will help ensure that the consumer gets the most out of their purchase and is more likely to buy again. Do your content marketing program a favor by using whatever system you choose. Set a high bar for yourself by tying your goals to a business result. Then speak about those priorities in ways that will pique the executives' interest.