Is digital marketing successful for all types of businesses?

Any company in any sector will benefit from digital marketing. Regardless of what your business sells, digital marketing also entails designing customer personas to recognize the needs of your target audience and producing useful online content. That isn't to suggest that any company should use a digital marketing strategy in the same way.

If your company is B2B, the digital marketing activities are most likely focused on online lead generation, with the ultimate aim of getting someone to talk with a salesperson. As a result, the aim of your marketing campaign is to use your website and other digital platforms to attract and turn the highest quality leads for your salespeople.

If your company is B2C, depending on the price point of your goods, the target of your digital marketing activities is most likely to draw people to your website and convert them into customers without ever having to talk with a salesperson.

As a result, you're probably less likely to rely on "leads" in the conventional sense and more likely to concentrate on creating an accelerated buyer's path, from the time someone visits your website to the time they make a purchase. This means your product will likely appear in your content earlier in the marketing funnel than it would for a B2B business. What kinds of digital content should I be producing? The type of content you produce is determined by the desires of your audience at various stages of the buyer's journey. To define what your audience's goals and challenges are in relation to your company, start by creating buyer personas.

On a basic level, the online content should strive to assist them in achieving these objectives and overcoming obstacles.

When combined with a solid SEO and keyword plan, it's a great way to boost organic traffic. Infographics are visual representations of information. They're really shareable, which means they'll help you get found on social media if others share your content. (To get started, use these free infographic templates.)

Videos that are not too long. Again, these are super shareable and can help in the discovery of new markets for your company. Case studies are a form of case study that is used to Detailed case studies on your website can be an important type of content for those who are ready to buy, as it allows you to positively influence their decision.

Now that you know all about digital marketing - what are you waiting for?! Call us at (949) 220-1976 or contact us!

We are Orange County’s online marketing experts and we are here for all your digital marketing needs!

What does B2B Marketing look like in 2021?

Digital Marketing

Virtual activities, videos, and digital media platforms were used to communicate with consumers when in-person events were no longer an option. Emails, blogs, webinars, and other forms of online content have become more important than ever.

During the pandemic, 85 percent of marketers surveyed observed an openness among customers to new digital offerings, according to The CMO Survey from June 2020, and 84 percent observed an openness among customers to new digital offerings during the pandemic.

Content Marketing

Content marketing is becoming more important as the digital revolution accelerates, as consumers and prospects consume more and more digital content. What kind of content is resonating with people?

According to Statista, 27.2 percent of global audiences viewed more than 10 hours of online videos on a weekly basis in August 2020. Short, insightful videos can make a strong and simple argument. Infographics, quizzes, polls, and other interactive content can help your brand stand out, and using virtual reality (VR) or augmented reality to immerse your audience in your brand can be particularly effective.

Marketing Automation

COVID-19 compelled many marketers to focus on delivering useful knowledge and solutions to consumers rather than merely creating leads. Their outreach activities and how they handled the customer experience were guided by empathy (CX).

Marketers have concentrated on maintaining existing clients rather than pursuing new ones. The importance of retention marketing in retaining existing customers cannot be overstated.

Conclusion

Most B2B marketers were pivoting and adapting their tactics in 2020. When required, agility helps them to move and tweak their approach. B2B marketers, on the other hand, should still be looking at their metrics to see if they can improve, as well as what is working and what can be eliminated. A/B and multivariate testing will help us see what content consumers react to and what content they don't, as well as what content they don't respond to. A B2B marketer should always aim to strengthen and improve their consumer connections. They should use the data they have to get to know their audience and still ask what they can do to help.

If you need assistance with your digital marketing endeavors, Linctrac is here to assist. We are skilled in B2B marketing, as well as B2C.

Why is digital marketing important?

You can reach a wider audience with digital marketing than you do with conventional approaches, and you can approach the prospects that are most likely to purchase your product or service. It's also much less expensive than conventional ads, and it allows you to monitor progress on a regular basis and pivot as needed.

Benefits to Digital Marketing

You are able to target the exact audience to want to market to, which will increase sales and interest. You have no influence over who sees your commercial whether you put it on TV, in a magazine, or on a billboard. Of course, some demographics can be measured, such as the magazine's average readership or the population of a specific community, but it's still mostly a guessing game. Digital marketing, on the other hand, enables you to target a highly specific audience and deliver customized, high-converting marketing messages to that audience.

For example, you might use social media's targeting features to present social media advertising to a particular demographic based on variables like age, gender, location, interests, networks, or behaviors. You may also use PPC or SEO tactics to target users who have shown interest in your product or service, or who have searched for unique keywords relevant to your industry. Finally, digital marketing helps you to perform the requisite research to identify your buyer profile, as well as fine-tune your marketing plan over time to ensure you're targeting the most likely to buy prospects. Best of all, digital marketing allows you to target unique subsets of your target audience. If you're selling a variety of goods or services to various buyer personas.

Digital marketing helps you to track campaigns on a regular basis and reduce the amount of money you spend on a channel that isn't delivering a high return on investment. Orthodox types of advertisement, on the other hand, cannot be said in the same way. It doesn't matter how well your billboard performs; whether or not it converts is irrelevant. You will have full control of where you invest your money through digital marketing. Instead of spending money on PPC campaigns, you might invest in design tools to build high-converting Instagram content. A digital marketing strategy helps you to pivot on the fly, meaning you're never spending money on ineffective platforms. Digital marketing is, on the whole, a more cost-effective approach that gives you unique ways to get the best bang for your buck.

Now that you know all about digital marketing - what are you waiting for?! Call us at (949) 220-1976 or contact us linctrac.com! We are Orange County’s online marketing experts and we are here for all your digital marketing needs!