Why is My Landing Page Bounce Rate Increasing?

A bounce is when a user goes to your website and clicks out before a second interaction with your page. When a user clicks on a link to bring them to another page on your website, this is a second interaction. The percentage of bounces that have happened on your page is called the bounce rate.

So...Why Might Your Bounce Rate Be High?

Too Much Effort and Too Much Information

If your page has forms to fill out or is asking for too much information too quickly, users may not want to stick around to fill it out. Websites should try and establish trust between them and the user before asking for too much personal information.

Slow Page Load Times

One common issue is page loading speed. If your page is taking 4 seconds or more to load, people may start to click off of your landing page. 2 seconds or less is the ideal time for pages to load. Try and avoid too many large images or custom fonts because these can make your website’s loading speeds go up.

Too Many Unwanted Ads

Not all ads will ruin the users’ experience but too many pop-up ads can be overwhelming to users as well as loud auto-playing videos, popups, and unrelated content and they can make users click off of your site. Keep ads to a minimum or keep ads from distracting users from the information on your site.

Wrong Traffic

Having the wrong traffic coming to your site will increase bounce rates as they may not be looking for what is on your website. Look for users who will be interested in what you have to offer and target specific audiences when advertising to ensure they will stay on your page longer.

Poor Landing Page

If your landing page is unappealing, contains spelling errors, confusing messages, or is hard to navigate, you may have high bounce rates. Users judge websites on their design and do not want to stick around on a website they do not trust or want to use. Keep your website minimal and have multiple people try your website out before launching it to ensure it is easy to use.

Not Compatible On Mobile Devices

The usage of mobile devices is constantly increasing and over 50% of global website traffic comes from mobile devices. Mobile landing pages should grab the attention of users and demand action. Bad design, too much content, or slow loading times all can affect the mobile user’s experience. Mobile users take in and interact with information differently and need a landing page that can be easily used on a mobile device. You should create a separate, more tailored page for mobile and desktop to create a more enjoyable experience on each device.

How Does Social Media Affect Your Business?

All social media platforms are filled with potential consumers and buyers. It is a great way to get your business recognition and to show off your products! But what are some more ways social media can benefit your business?

Social Media Can Help You Gain A Bigger Audience

Many people go on social media daily and are constantly searching for new things! When your business makes a social media account, the more likely people are to find your brand through tags, influencers, and even discover pages.

Your Business Can Get First Hand Feedback

With comments, tags, and direct messages, you can build and improve your brand’s image by responding to your customers. This will build a relationship with your customers as well as help you improve your brand and find out what your customers like.

It Improves Engagement

Social media engagement is essential to make sure your brand is capturing enough attention. The more people follow your account, the more people will interact with your brand and head over to your website.

Increases Website Traffic

Getting people to go onto your website is crucial for your business. When people follow and look at your social media account, they are more likely they are to go on your website. The more website traffic there is the more customers you can get.

Your Business Can Connect With Influencers

Customers listen to their favorite influencers. If your business starts to connect with influencers, your business will reach bigger audiences. Influencers will tag your business in their posts which will get people to head over to your social media account and potentially buy the product.

You Can Learn About Your Customers

Social media networks can give you analytics and demographics about people who are interacting with your account. This information can help you better your brand by helping you get a good strategy to speak to your audience and to know what they like.

Targeted Advertising

Ad targeting includes demographic information, geography, language and much more. This will help you get your brand out by helping you get the most out of your budget to target the right audience who will be interested in your business.

Benefits of Digital Marketing and How Your Business Can Grow

Digital marketing is a great way to reach a bigger audience and grow your business! Here are some ways digital marketing can help you:

1. It’s Cost Effective!

Digital Marketing helps small businesses grow and save money. Promoting your business

through ads and emails saves you a lot more money than ads on tv or in the paper and can also help you reach bigger audiences.

2. You’re Able to Easily Get Your Analytics

You’re able to view how many visitors your site gets, how long they were on there, and what

countries they’re from. These analytics give you the information you need to optimize your

budget and market towards a more specific audience.

3. You Can Target Specific Audiences

Digital marketing can help target specific products to people who may be interested. This allows for your website to get more traffic because people are seeing things they are interested in.

4. Brand Exposure

Digital marketing gets your brand out and known. This is done by promoting through social

media and ads which helps people find your brand or company easily.

5. Get Faster Results

More people than ever are using the internet and social media. Digital marketing allows your

business to be seen by these people which gets you more traffic on your website quicker! You will already be able to start seeing results overnight.